Issue - meetings

Consideration was given to the report of the Communications and Marketing Manager which presented the Corporate Communications Strategy 2020–2025.

The Chief Officer Commercial spoke to the report and highlighted the main points contained therein.

A Member commented that the Council were promoting digital and social media communications, however, there was no mention of ‘My Council Services’ App in the report.  The Chief Officer Commercial said My Council Services App was an important tool for reporting incidents and maintaining a flow of work and this needed to be referenced in the strategy.  There were some issues with the service regarding feedback to customers and more work needed to be undertaken in this area.  The Officer would pick up specific issues with Members as it was vital to have Members perspective on the service the public received.

In relation to the social media campaign ‘Keeping up with the Joneses’, the Chief Officer Commercial commented that potentially an evaluation of this approach could be undertaken to look at what worked. 

The Communications and Marketing Manager informed Members that they would be working with Merthyr Council on a joint national ‘WRAP’ campaign over the next few months and would share this information with Members to gain their views.

The Committee AGREED to recommend that the report be accepted and endorse Option 1, namely that the Communications Strategy and associated work programme be supported for approval by Executive and Council.