Issue - meetings

Corporate Communications Strategy

Meeting: 11/03/2020 - Executive Committee (Item 10)

10 Corporate Communications Strategy pdf icon PDF 503 KB

To consider the report of the Chief Officer Commercial.

Additional documents:

Minutes:

Consideration was given to the report of the Chief Officer Commercial and Communications and Marketing Manager.

 

The Chief Officer Commercial presented the report which was aligned to the Council’s Commercial Strategy and was designed to support the delivery of the Council’s priorities, vision and values. 

 

The Chief Officer Commercial made a correction to paragraph 2.7 of the report and confirmed that reporting on delivery of the work programme would be presented to the Corporate Overview Scrutiny Committee on a quarterly basis and not an annual basis as stated in the report.

 

The Chief Officer Commercial reported that the communications landscape had changed significantly over recent years and it was critical that the strategy reflected customer expectations.  There were now multiple channels to reach audiences, including the traditional press, and stressed that it was important to use the best channels in the best possible way to reach customers.

 

RESOLVED that the report be accepted and the Executive Committee agrees the Communications Strategy and associated work programme (Option 1).